Pix! Pix! Pix!
Oh, wait, I thought it was 1981 for a second. It happens every day, more or less. The Pix game was played during the commercial breaks among afternoon cartoons on channel 11. The games were Intellivision video games. I think they used one called Sharp Shot, with four shooting games. I only remember them using the football passing and the spaceships. (The others were a submarine battle and some kind of mazes-and-monsters thing. I know because I have it.)
You could always tell which kids playing didn't have the phone near the TV, as they'd just blurt "PIX-PIX-PIXPIX-PIX-PIX-PIXPIXPIX-PIX!!!" I remember my pal Jeff telling me he saw the Pix contest one day and he heard an irate mother in the background yell "Jimmy, get the hell off the phone!"